The logo seen here appeared on MGM's Happy Harmonies cartoons until 1935, when production was switched to full three-strip Technicolor filming. This is depicted in a still on the right, featuring the second MGM color lion, named, Coffee (1932–1934). 2 two-strip Technicolor variations of the MGM logo were cregated for the first MGM color films, with two different lions being used Telly and Coffee. MGM began experiments with two-color short subjects and cartoons in 1928.One of the two lions named Coffee used for Technicolor test logos for MGM's Happy Harmonies shorts, 1934-35 The MGM motto, Ars Gratia Artis ("Art for Art's Sake") was taken from the original Goldwyn Pictures by Volney Phifer to growl rather than roar, and for the next couple of years, the lion wou and survived two severe accidents. The original logo was designed by Howard Dietz and used by the Goldwyn Pictures Corporation studio from 1916 to 1924 ( see left), when the studio was ultimately absorbed into the partership that formed MGM. Slats was used on all black and white MGM films between 19. Slats was the first lion used for the newly-formed studio.Leo the Lion ( 1957 - present) in the MGM logo. The first color lion Telly, used in 1928. The original Goldwyn Pictures lion logo, which was later utilized for MGM.
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